AAN DE ANDERE KANT? is:
...a social campaign
...a marketing communication initiative;
...a public relations initiative;
...a cultural initiative;
--a source of civic pride and solidarity;
...a moment?s respite from the stress and clamor of daily life
...conceived and developed by Hanser-Ciecierski and Meghan Ferrill
AAN DE ANDERE KANT? is an initiative unique to the City of Rotterdam, intended to make use of and enliven urban spaces in transition:
...1.vacant retail and commercial spaces, both signs of a faltering economy, the effects of which are depressing and demeaning;
...2.building sites, which are a source of stress, irritation and disorientation for the public-at- large.
The initiative positions the City of Rotterdam as insightful, compassionate, and responsive to the needs, concerns and aspiration of its merchants, citizens, professionals, and visitors.
AAN DE ANDERE KANT? combines site-specific graphic design solutions in combination with poetic texts in an attempt to alter public perception of these spaces by presenting alternative ways to experience the sites. It points up the beauty and positively, even solace, that can be found there.
...In no way are the graphic/textual interventions inteded to mask or camouflage what?s happening at the selected sites. This is not about cosmetics. Rather it is an initiative designed to insert a positive charge in an otherwise negatively-charged space (remembering the principle of electricity which requires both to produce energy.)
Meghan Ferrill...a social campaign
...a marketing communication initiative;
...a public relations initiative;
...a cultural initiative;
--a source of civic pride and solidarity;
...a moment?s respite from the stress and clamor of daily life
...conceived and developed by Hanser-Ciecierski and Meghan Ferrill
AAN DE ANDERE KANT? is an initiative unique to the City of Rotterdam, intended to make use of and enliven urban spaces in transition:
...1.vacant retail and commercial spaces, both signs of a faltering economy, the effects of which are depressing and demeaning;
...2.building sites, which are a source of stress, irritation and disorientation for the public-at- large.
The initiative positions the City of Rotterdam as insightful, compassionate, and responsive to the needs, concerns and aspiration of its merchants, citizens, professionals, and visitors.
AAN DE ANDERE KANT? combines site-specific graphic design solutions in combination with poetic texts in an attempt to alter public perception of these spaces by presenting alternative ways to experience the sites. It points up the beauty and positively, even solace, that can be found there.
...In no way are the graphic/textual interventions inteded to mask or camouflage what?s happening at the selected sites. This is not about cosmetics. Rather it is an initiative designed to insert a positive charge in an otherwise negatively-charged space (remembering the principle of electricity which requires both to produce energy.)