In the wide world, it originates and sustains life. In our world of aviation, sustainability is the focal point of continuing research.  e n e r g y

A determined athlete going for gold demonstrates its potency. So too, the sun, the star on which all life depends. It fuels and feeds our commitment to developing eco-efficiency standards.
e n e r g y

A field of sunflowers. The 24000 kilometer migratory journey of the Golden Plover. A coursing river, dammed. Social responsibility influences the decisions we make.  
e n e r g y

It is the capacity to do work, the source of all things great and small. We are working hard to achieve sustainable aviation.  e n e r g y




poetic text for KLM Annual Report 2001, Environmental edition, designed by
Hans Bockting




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[left]In the wide world it is the source of all things great and small. e n e r g y

A swirling leaf, the dance of the honeybee, a skein of geese stippling the letter V onto the sky's broad blue canvas. e n e r g y

A stone cast into a pond demonstrates its capacity. e n e r g y

So too, a lotus blossom adorning the pond's now rippled surface. e n e r g y

The glowing warmth of the sun, the strength of a spider's silk, the resiliency of grass. e n e r g y

A child skipping rope, a barking dog, laughter carried on the wings of the wind.
e n e r g y

The same force embodied by the mighty oak lay potent in the acorn.
e n e r g y


poetic text for KLM Annual Report 2001, Financial edition, designed by
Hans Bockting
Meghan Ferrill