____________________DESIGN
IS A SOCIAL ART AND
A CULTURAL DISCIPLINE


Dancers are aware of the position and movement of their bodies kinesthetically: via sensory receptors in their muscles and joints.
Their art is one of self-expression and physical release. Too often the choreography is mistaken for the dance, when the dance--any dance--is, first a foremost, the dancers themselves; every dancer a dance.
The visual identity created and developed for Dance Works Rotterdam underscores this point. It is also a testimony to studio Lonne Wennekendonk's working method: It is not about collaboration, but about exchange: up close and personal. The exchange continues.



excerpt from Dance Works Rotterdam, from identity language developed for LONNE WENNEKENDONK


Meghan Ferrill